Comprehensive Representation
LADE had the voice, we were tasked to create its visual representation. The challenge was to take on a complex process and make it as simple as possible so that it’s clear enough for anyone to understand. We needed to give their project an identity in order to create a recurring set of communication tools that they could use for any presentation or event. Our identity solution was the use of a bespoke Arabic typeface with a bold edge, modern colors that caught the eye of the reader/viewer, and an excessive use of icons that drew in graphics what the text was meant to say. The process was then interpreted with a steady balance of words and graphics. The flexibility of the identity enabled us to create different executions for different uses. From basic print elements such as brochures and posters, to presentation, to an animated video, we were able to customize and present the process in a way that was both simple and engaging.