Logo Design

RE, Passion for Entrepreneurship and Socio-Economic Development

Rural Entrepreneur, a non-profit grassroot initiative and ecosystem partner, aims to inspire, empower, and connect young volunteers and social workers passionate about entrepreneurship and socio-economic development.

Rather than coming up with a logotype that stands alone, we focused on creating an icon that would bring uniformity to the branding.

We took each word separately and tried to derive symbols, and that’s when we came up with the concept of the tree symbolizing growth, people representing startups and entrepreneurship, and connection to symbolize inspiration and empowerment.

We chose shades of blue to characterize the business aspects of the company, and shades of green to compliment the sustainability factor.

The result? An interconnected tree in green and blue, perfectly reflecting the main aim of the company.