BRANDING & SOCIAL MEDIA

Rhonda Saab is a Lebanese fashion designer who quit her corporate job in 2015 to pursue a dream career in fashion. Her debut collection "Metanoia" was first launched at Beirut Fashion Week, and has since been a big hit with almost all of the dresses sold mostly through social media.  

We joined Rhonda on her journey from the very start. From branding, to photo shoot, to social media, we had an incredible time helping her discover her way in the world of fashion. 

Here, you will find some behind the scene shots from the photo shoot that gave us the breathtaking visuals we used for everything online, or as we like to call it, in space, as well as a glance at the branding process, from logo sketches to corporate identity.

We then launched Rhonda on social media, and the rest is history! We were so impressed to see just how much people were into her designs and how quickly she made a name for herself in the Lebanese fashion scene.