HAMDAN is one of the largest companies in selling Electronics and Household Appliances in Lebanon. The company wanted to celebrate the start of the new year 2016 with an outdoor and online advertising campaign. At SURFFACE, we took the approach to celebrate with HAMDAN customers by stressing on the two funny Lebanese characters “Farha and Marha”; that resembles at the same time, the joy of the festive.

You can find in here the whole process starting from the photoshoot to creating the visuals. The campaign was communicated on all social media networks and was displayed outdoors across various places in Beirut through billboards, unipoles, bridges and backlits.

The campaign was quite successful to the extent that when customers visited the showrooms, they asked about “Farha and Marha” while benefiting from the offers they advertised!