Instagram x BigCommerce

In 2013, Instagram first began displaying ads. Last year, it gave certain partners the option to tag pictures with purchase links. Now, the social network announced its official partnership with BigCommerce in order to give more people the chance to use the tagging tool.

If you're not very familiar with Instagram, the app allows its users to tag other accounts in photos by dragging the arrow to point to the given person. With this partnership, users are now allowed to tag products instead of people. Customers can simply tap on the tag and its will reveal the description of the product as well as additional details. A link will then redirect the users to the BigCommerce account of the person selling the item for purchasing.

You can't add links on regular Instagram posts, so this step is very important for those looking to sell online through the social network. Sellers no longer need to include links in their bio and constantly update them.

This feature is currently only available for US merchants, but we're sure the trend will pick up quickly and BigCommerce will be allowed access to users all around the world. 



There’s so much talk going around lately about whether or not Instagram stories rained on Snapchat’s parade. 
We’re going to be honest with you here, we’re not taking sides. 
We are, however, going to tell you our side of the story, and we hope you share your thoughts with us on what you think is really happening.
A while back we resumed working on our personal social media account after a long absence. 
We know what you’re thinking, how can an agency that handles client social media accounts not be active on their own? 
We were just too busy to keep updating our page all the time, and the content kept piling up till it all became too much to post all at once. 
Anyway, when we finally decided it was time we did, we had a brainstorming session where we discussed which platforms we wanted Surfface to be on, and of course, someone said, “why don’t we start using Snapchat?” 
The real question is, why should we? 
Had this been last year, we would’ve jumped on board and experimented with Snapchat as much as we could, after all, we’re all about funky filters and emojis around here! But our reasons for choosing not to use Snapchat are a little greater than our love for all of those things. 
The first step back for us was the following: We had an already existing, fully functional, engaging audience on Instagram, and did not feel like starting all over again on a platform we knew was going to offer the same thing (we’re not lazy we swear). 
The second issue we had was with the overall usage and the UX of Snapchat. We simply found Instagram much easier to use and much more attractive as an interface than the latter, especially since Insta Stories opens the camera only when you click on “Create a Story” rather than immediately (plus, you don’t get “selfie mode”instantly the way you do with Snapchat, every.single.time.) 
Last but not least, each time we went on Insta Stories, we discovered something new, and grew to love and constantly use features like the Boomerang or tagging an account in the story, something Snapchat doesn’t have. With Instagram we saw innovation, constant improvement, real “moment sharing” experiences, and realized we didn’t need Snapchat anymore, and this is what we think is happening with a lot of people. 
So did Instagram Stories really steal Snapchat’s thunder?
Let’s find out together!
We’d love to discuss it with you and see what you think of the issue at hand.
Follow us on Instagram and keep track of our stories for daily entertainment (we promise we won’t disappoint!)



French artist Bernard Pras is widely acknowledged for his unbelievable located-item installations. In anamorphic artworks like these, he hides his photographs in piles of what looks to be plain junk. They can only be witnessed through a distinct system or just from a proper angle.

In buy to produce the anamorphic influence, the artist cautiously plans the entire installation and places seemingly random objects, selecting them by coloration and measurement so that they would resemble a renowned portrait or impression from a solitary perspective. Pras makes use of plastic squander, aged tablets, containers, luggage, packs, dolls, toys, musical instruments, family objects, and quite considerably anything that would seem proper for the shade and texture he wants. The outcomes are just jaw-dropping!



A tribute to the Lebanese legend Sabah for 60 years of original Lebanese art.



This giant owl sculpture, nestled against a city wall in Covilhã, Portugal, was created by Portuguese street artist Artur Bordalo (aka Bordalo II). The sculpture is called “Owl Eyes” and is composed out of various metal scraps, tractor tires, corrugated sheet metal, and other bits of urban junk.

The steampunkish piece of street art was created as part of the annual WOOL festival in Covilhã, which is dedicated to urban arts.



Kerby Rosanes is a young 23 years-old artist residing in the Philippines. Black ink on white paper, the complexity of illustrations is inversely proportional to the simplicity of the mediums used. Animals are essential in the works of Kerby and integrate wonderful imaginary worlds.



While hiking in the mountains of our beautiful nature, our photographer Samer Rabah took this shot where the mountains were fusing together from his angle.

A unique layering of natural colors are indeed an inspiring resource for exquisite color palettes!



The Spanish artist Angelica Dass presents her project called Humanae. This project uses the Classification of alphanumeric pantone color according to skin color of different people photographed.



Latest projects

we’ve been busy!